Perspectives and challenges of jobs to be done: livestream recap

About the authors

Jim Kalbach

Chief Evangelist

Jim is a noted author, speaker, and instructor in innovation, design, and the future of work. He is currently Chief Evangelist at Mural, the leading visual work platform.

Tony Ulwick

Founder and CEO

Tony Ulwick, Strategyn Founder and CEO, was one of the principal architects of the Jobs to Be Done theory, and he continues the development of this ideology through his innovative work of today.

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