About Moves The Needle

Moves The Needle ignites entrepreneurial action in teams, leaders, and organizations to overcome uncertainty and drive customer-centered growth.

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More about Moves The Needle

Moves The Needle helps unlock growth through a new way of thinking and doing. Evolving from founder Brant Cooper’s NYT Bestseller, The Lean Entrepreneur, our system acts like an engine to cut through uncertainty to create new solutions, improve internal processes, and ramp commercialization.

Diverse companies such as ING, Intuit, 7-Eleven, and P&G trust us to build and scale this mindset across their organizations to deliver value.

What people are saying about them

Moves the Needle runs an intense, 10% theory and 90% learning through doing program. Highly recommend MTN to any enterprise that feels projects get stuck, burn cash, and don’t deliver results (i.e., every enterprise).

Brian Daly
Director of Strategic Investments

Having used Lean Innovation to drive successful business outcomes, I can’t imagine going back to the old way. Specifically getting empathy, feeling the pain of our customers, rapidly experimenting to test assumptions to develop new solutions and business models, and cultivating a customer-centric, learning mindset in our highly regulated environment has been a game changer.

Stephen Ranjan
Vice President, New Product Development

Customer-centric, customer-obsessed, customer-driven are easy words to say, but surprisingly difficult to do. These workshops from Moves The Needle helped turn these words into actual behaviors for our team. It will be a game-changer for us.

Piritta Van Rijn
Chief Product Officer

We used lean innovation to shift away from large interventions, and toward faster ways to change the customer experience. Now we have a framework for building discipline into the way we experiment.

Geeta Wilson
VP, Consumer Experience

Moves The Needle

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