In these unprecedented times, companies have had to rapidly shift their entire sales force to working remotely. Gone are face-to-face meetings, client dinners, and the entire social element of sales. And yet, demand is down, in some sectors massively. How can sales adapt to this new reality, and will these changes endure? BCG Managing Director & Partner Matthew Kropp shares his advice for sellers, along with how organizations can use their pricing strategy to retain and grow business, despite the economic challenges of COVID-19.