Design thinking, product discovery, Lean UX...we are suddenly overwhelmed with buzz words in the design space, but at the end of the day, most product managers and product owners are still left wondering, "Where do stories come from?" In this session, we'll show you via the use of the MURAL Product Discovery template, how to get from a vague and often large product idea through to a roadmap and even stories within just a few hours of collaboration. We'll demonstrate design thinking/product discovery practices like collaborative framing, light-weight persona development, story mapping, customer journeys, and more. In the end you'll not only have stories for the next spring, but more importantly a common understanding of what you are building, why you are building it, and who you are building it for.
Length: 2 hrs
Location: Online (MURAL + Zoom)
Register now and we’ll keep you updated on all of our upcoming talks, workshops, and recaps throughout the entire Imagine event.