Jeanne Liedtka, Professor of Business Administration (Darden School at UVA)
Mariano Suarez-Battan, CEO (MURAL)
Design thinking can seem easy, especially when done through fun workshops and hackathons. But the real transformational power of DT is in understanding it as a social technology—one that changes how imagination workers understand and solve problems.
Join Jeanne Liedtka as she digs into this truth in her upcoming book, The Innovator's Journey: How Design Shapes Us as We Shape Design. She discusses the importance of embedding design thinking into your day-to-day, and provides creative solutions for common dilemmas that innovators face.
🚨 A link to join the livestream will arrive in your inbox one hour before the session!
Jim Kalbach, Head of CX (MURAL)
Tony Ulwick, Founder and CEO (Strategyn)
Jobs to Be Done is a business approach centered on turning customer insight into innovation. Though decades old, it has received significant attention recently.
In this live talk, Jim Kalbach, author of recently published The Jobs to Be Done Playbook, sits down with one of the pioneers of this theory, Tony Ulwick. Together they'll explore some of the core concepts of Jobs to Be Done, and discuss the present and future state of the field.
Jim Kalbach, Head of Customer Experience at MURAL, brings a somewhat different perspective than Tony on the Jobs to Be Done theory, as well as practical advice for putting it to use today.
Tony Ulwick, Strategyn Founder and CEO, was one of the principal architects of the Jobs to Be Done theory, and he continues the development of this ideology through his innovative work of today.