Jobs to Be Done is a business approach centered on turning customer insight into innovation. Though decades old, it has received significant attention recently.
In this live talk, Jim Kalbach, author of recently published The Jobs to Be Done Playbook, sits down with one of the pioneers of this theory, Tony Ulwick. Together they'll explore some of the core concepts of Jobs to Be Done, and discuss the present and future state of the field.
Jim Kalbach, Head of Customer Experience at MURAL, brings a somewhat different perspective than Tony on the Jobs to Be Done theory, as well as practical advice for putting it to use today.
Tony Ulwick, Strategyn Founder and CEO, was one of the principal architects of the Jobs to Be Done theory, and he continues the development of this ideology through his innovative work of today.
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Design thinking can seem easy, especially when done through fun workshops and hackathons. But the real transformational power of DT is in understanding it as a social technology—one that changes how imagination workers understand and solve problems.
Join Jeanne Liedtka as she digs into this truth in her upcoming book, The Innovator's Journey: How Design Shapes Us as We Shape Design. She discusses the importance of embedding design thinking into your day-to-day, and provides creative solutions for common dilemmas that innovators face.
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Learn the process of running the Remote Design Sprint. Learn more about the 2-day live workshop we’re hosting during MURAL Imagine. Voltage Control's Douglas Ferguson and John Fitch teach you how to run your own product design sprints by using the actual tools & techniques needed, all from the comfort of your own home.
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Let's be honest, we've all been in brainstorms that left us exhausted. We've all been on teams where collaboration was not in the vocabulary. We've also experienced that feeling of flow when good collaboration is working so well, the participants can almost read each others’ minds.
In this conversation, XPLANE's Elizabeth Hinckley joins us to talk about how to collaborate and think better with any team by learning how to establish better ways of working, ideation, and decision-making.
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Make your creation time more effective, and produce more high-caliber presentations, using MURAL. Learn the process Marin Licina, Design Partner at Google's Gradient Ventures, activates to conduct a successful sprint and deliver more powerful stories.
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Join Dan Smith, Chief Academic Officer at Winning by Design, and Mellisa Huggett, Director at ExperiencePoint, as they share lessons in transitioning from onsite to remote facilitation, with a focus on sales. This includes strategies for your team to keep your customer at the center of your focus, and business, during these newly remote times.
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Create rapid alignment and engagement in your organization by ditching the easily tuned-out and boring charts and graphs.
People are drawn to people, so why not learn how to visualize humans interacting and working together?
In this session, XPLANE Creative Directors Marvin Gaviola and Tim May illustrate ways you can quickly depict people, and they'll show an abbreviated version of how you can apply those drawings to frameworks, all in the service of powering up your communication game and creating instant clarity and alignment across your teams.
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In this session, Randolph Duke II (Senior Research & Design Strategist at Cantina) will share practical advice for planning and facilitating activities to ensure all of your participants have a good workshop experience during this new way of working.
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Innovation starts in our heads with a vision of what could be. It begins with imagination.
Today, innovative teams around the world are putting imagination to work to better understand and solve problems. They're collaborating visually, no matter where they are located, to explore new possibilities. They're working together to make these shared visions reality.
In this keynote, MURAL CEO and Co-founder Mariano Suarez-Battan shares how innovative companies and master entrepreneurs are inspiring imagination to make change happen with their teams.
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How would you describe the current state of the humanist technologist? How do you see visual thinking being affected by teams becoming increasingly distributed and relying on technology to work remotely?
Join John Maeda, Chief Experience Officer at Publicis Sapient, as he answers these burning questions and more around visual thinking, humanist technologists, collaboration, and diversity and inclusion.
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When working remotely simple visuals strengthen thinking, communication, and collaboration. Even if you do not usually draw or sketch. This session will show you how to draw simple napkin concept sketches, transform them into engaging digital templates, and design scalable visual collaboration workshops.
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Join Lee Duncan, Enterprise Design Sprint Leader at IBM, to learn what you need to do to create collaborative confidence within your virtual team. This includes noticing virtual fatigue, cultivating virtual intelligence, applying extrasensory techniques, and ultimately creating that virtual collaborative confidence your team needs.
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What does it mean to be virtually included? If you turned off your camera would anyone even notice? Join, Lynda Baker, Professional Facilitator & Meeting Leader Coach at MeetingSolution, to learn about visual collaboration and inclusion in this new virtual world with tools like MURAL.
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For the last 20+ years, we’ve all been diligently working to agile our way to product success. Indeed, developing iteratively and applying agile methodologies has helped our industry make huge strides. At times, however, It has also led us to focus on the wrong things. In this session, we’ll discuss how inherent gaps in common agile methodologies have led to poor product strategy, flawed definition, and ultimately, subpar execution. We will highlight these gaps, hear real-life stories of their impacts on organizations, and learn how to avoid falling into these traps when developing our products.
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We are witnessing a time of unprecedented change. No one was prepared for the frequency and intensity of change we are experiencing at a global scale. But rising from our collective grief and loss, we can begin to see sparks of creativity that are leading to new possibilities in life. And guiding us through this transition is a new breed of leader, the Changemaker.
This talk will:
- Define and describe the unique qualities of the Changemaker.
- Share stories from other Changemakers’ successes and challenges that they’ve encountered along the way.
- Discuss strategies that can help you develop your own skills as a Changemaker in your life or at work.
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Like many educators Mike Edmonds, Adjunct Professor of Mindful Product Management at Northwestern EDI and MMM, found himself #SuddenlyRemote a few months ago. Since then, he’s spent his time figuring out how to shift his courses from MVPs (Minimum Viable Products) to MLPs (Minimum Loveable Products) for the upcoming spring semester. Join him to learn how to connect with your students’ emotions, create a safe space, keep the energy up, and continue to inspire curiosity while your students are remote using MURAL.
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Design workshop learning experiences for lasting growth and transformation. Learn more about the 2-day live workshop we’re hosting during MURAL Imagine. Voltage Control's Douglas Ferguson and MSU Hub for Innovation’s Erik Skogsberg will introduce you to the foundational learning science and learning experience design principles that you can apply in your facilitation to maximize participant potential.
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Join Katie Krummeck, Education Designer, to learn how to leverage design thinking to think differently about how we create experiences for students and reimagine how we're educating students now while preparing them for the future world they are going to step into.
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We can make virtual more human by noticing needs and drawing inspiration from the arts and cognitive science. Join Glenn Fajardo, Teaching Fellow and Lecturer at the d.school, to explore ways you can frame and reframe how you use existing technology tools that are available now.
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Join Jessica Jacobs, Associate Professor at Columbia College Chicago, to learn how diversity, equity, and inclusion become visible and actionable through teaching. She'll focus on how at this moment when COVID-19 has suddenly forced many higher education institutions to switch to teaching online, there is an additional challenge for creating this inclusive and equitable space.
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Erin Hauber of USAA joins Mariano Suarez-Batton of MURAL for a conversation around what it takes to become an expert facilitator, what a typical day in the life of a facilitator is, and how facilitators can scale the value of design thinking.
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This is a super geeky, informal, and singular discussion around the world of collaborative design with a team of facilitators, designers, and creatives from PwC’s The Difference. PwC’s The Difference designs programs of works and immersive experiences to help organizations solve their complex problems, enabling their clients to do months of work in a matter of days, inspiring fresh insights and better business outcomes.
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Sandy Lam, Design System Lead at Software AG, shares her personal stories with diversity to explore how your team can create a safe and open learning environment to cultivate an open mindset and make your team both diverse and successful.
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Join Dr. Simon Springmann, Managing Partner of launchlabs GmbH, to learn about why you should use design thinking, what design thinking at scale is, and lastly how to scale design thinking once you’ve decided to use it.
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Having trouble bringing design thinking to your organization? Territory will share some tried and true techniques for winning over naysayers and design thinking skeptics by doing, rather than saying.
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We’re all envisioning new ways to work together even while we’re apart, potentially to do some of the most interesting work of our lives.
Join MURAL CEO Mariano Suarez-Battan for a conversation with Dribbble CEO Zack Onisko and Creative Market CEO Chris Winn on creative collaboration within our current context.
We’ll explore what recent shifts Zack and Chris have seen across the millions of creatives in their communities and get their perspective on the future of team and client collaboration.
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Pressing that unmute button can be intimidating for so many reasons. You don't want to talk over people, you don't know if what you want to say matters, you don't want to waste people’s time, and at the end of the day, sometimes you feel like your voice doesn't really matter. Join Shipra Kayan, Remote Facilitator & Consultant, to learn 5 things you can do the next time you lead a meeting or facilitate a workshop to create a safe and inclusive online meeting space where each person can feel heard.
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Sudden remote work is what many companies have done as a response to COVID-19. In an effort to keep their employees and customers safe while maintaining business continuity, many companies allowed their workforces to work remotely. Fast forward a few months and those same companies are realizing that remote work works. Join Tammy Bjelland, Founder & CEO of Workplaceless, to get to a conscious decision in your company or team of allowing sustainable remote work in the long term by having the right mindset, infrastructure, and capability.
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Despite the uncertainty and misery the COVID-19 pandemic and related lockdown have caused, there are opportunities emerging from the crisis. By applying facilitation skills, managers can shape a new way of collaboration within their organizations. Facilitation makes collaboration easy. Managers can move their teams from surviving to thriving mode by applying facilitation tools and techniques in a 3P framework: Purpose, People, and Process. For a summary of the session from Dr. Hadnes, you can visit this link.
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For most of us, these last few months have required us to adapt our workspaces quickly and dramatically. As we plan for a future with some uncertainty, how we work, collaborate and keep our organizational culture alive will be paramount to our success. Using the tenets of growing good company culture and design thinking, learn how to plan your ideal workspace of the future, one that supports the way you work best.
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We have a very old brain that is not always ready to work in this very new world, and this is why it can be a bit difficult to make this transition. Join Johanna Olsson to look at the SCARF model, by David Rock, to understand what is triggering in our brains when we’re working remotely with our teams and gain some tips and insights on how you can increase your digital collaboration by understanding how our brains actually work.
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Learn more about the 2-day live workshop we’re hosting during MURAL Imagine. Voltage Control's Douglas Ferguson and John Fitch teach you about Liberating Structures which are simple microstructures designed to foster engagement & inclusivity within teams so they can work better.
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Group conversations can get complex quickly. We can tame that complexity with the right questions and building blocks. In this session, Daniel Stillman, Conversation Designer at The Conversation Factory, will share insights from his recent book, Good Talk which is all about how to design conversations that matter. Insights Include foundational planning frameworks for group sessions as well as his Agenda Design Matrix - the essential building blocks of great meetings, workshops, and group sessions of all flavors.
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Mark Tippin, MURAL's Head of Learning Experience (LX) and Howard Esbin, founder of 5x5 Teams share a self-assessment strategy for identifying individual and team strengths and how to visualize these insights for putting them into action.
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Learn why Design Thinking is so powerful in sales and how other organizations (SFDC, Workday, AT&T) have leveraged various Design Thinking tools in their sales organization for revenue generation.
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In these unprecedented times, companies have had to rapidly shift their entire sales force to working remotely. Gone are face-to-face meetings, client dinners, and the entire social element of sales. And yet, demand is down, in some sectors massively. How can sales adapt to this new reality, and will these changes endure? BCG Managing Director & Partner Matthew Kropp shares his advice for sellers, along with how organizations can use their pricing strategy to retain and grow business, despite the economic challenges of COVID-19.
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How can sales teams use visual thinking and sketchnoting for client engagement? What is least understood about visual thinking and sketchnoting?
Join Yuri Malishenko, Product Manager and Visual Thinker, as he answers these questions and more around visual thinking, sketchnoting and agile coaching. Also, learn more about his online course on visual thinking and sketchnoting on Udemy and for a limited time get a 50% discount using the code MURALISCOOL.
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Getting together and meeting face-to-face. That's how executive leaders at ThoughtWorks would reflect on the prior year and set priorities for the year ahead. This critical moment of alignment would be carried out over several days during planning sessions that involved over 20 leaders from over 10 countries. But when 2020 made "in-person" impossible, James Pickett, principal, Advisory Services, got to work securing a means to facilitate this annual time of alignment virtually.
Join us in this MURAL Imagine session to find out how ThoughtWorks leaders reengineered these critical meetings through adapting their structure and using MURAL and Zoom to help the team "go the distance" virtually.
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When work suddenly shifted to fully remote earlier this year, Eugene Chung, research and design team coach at Atlassian, sought a way to help teams that were struggling to adapt. How might teams proactively work to better understand the work life impact of being remote?
Over the course of four weeks, Eugene's team went from idea to a shipped "Play" in the Atlassian Team Playbook. Join us to hear how their team used MURAL to help co-design, prototype, test, and launch the new Work Life Impact Play — a resource to help teams build empathy and adapt to remote work.
With 2021 only weeks away, teams are looking ahead and planning a course for the future. But how do you go from an exciting vision to setting tangible objectives and key results (OKRs)? And how do you do it when your team can't create together in the same physical space?
Join Emem Adjah, the global head of monetization at Spotify, to hear how her Spotify team has adapted from in-person to remote collaboration, and how they're bringing imagination to planning to set the right goals — both for themselves and for the team.
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When it comes to developing highly innovative and usable products, product teams at Emerson think "customer-first." That's why Christina Koffskey, Human-Centered Design Engineer and part of Emerson’s Human-Centered Design Institute (HCDi), strives to enable teams to understand and solve real customer needs through training, workshops and customer collaboration. Facing new challenges in 2020, Christina and the HCDi team sought to reimagine their in-person work using MURAL and shift the mindset around collaborative design and development — keeping the customer in focus no matter what.
In this MURAL Imagine session, join Christina — as well as Emerson User Experience Design Lead Mary Grace Francisco — to hear how they’ve not only kept human-centered design a priority in 2020, but they've also found new ways to scale visual thinking and collaboration, making it easier than ever to understand customers, prototype products, conduct agile PI planning, and more.
At a time when you can't get everyone in the same room, getting your team on the same page driving toward meaningful outcomes can seem impossible. How do you engage the minds of your team — to imagine, explore, and create together?
Join Richard Enlow, senior product manager at Zapier, to explore how his team uses visual collaboration to synthesize research insights and implement experiences that align product to user value – creating space for “human time” along the way. Richard will share some of his favorite digital ways to produce what has more traditionally been done together on whiteboards and foam boards.
