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Switching Up the Business Model: a Product for Professionals

Written by 
Mariano Suarez-Battan
 and 
  —  
September 17, 2014

MURAL is designed for creative professionals. With that in mind, we are tailoring our product and services to optimize working of design work collaboratively.

We understand the value of MURAL as a personal and educational tool, but we're taking some time to focus specifically on producing a premium piece of online software for business users.

In MURAL's earlier days, offering a free account made sense: we wanted people to use MURAL for all kinds of activities and collaborate with anyone in or outside their network. Over time, we started noticing something interesting: that the most avid MURAL users are teams of professionals, most of which have at least one team member that works remotely.

collaborativeteam

New Business Model

MURAL recently launched a variety of new pricing options so that anyone can use our product in a way that suits them and the needs of their budget and organization. We offer four pricing packages, starting with our free forever plan. Learn more about our pricing options for small, mid-size, and enterprise companies here.

Be a part of the Movement

Design thinking is not just a process, it's a movement and it's here to stay. Through Design Thinking, we have the means to more holistically identify and solve important problems.

We are here to enable that movement on a global scale.

MURAL is already giving companies like IBM Design, Steelcase, HMH and IDEO the means to collaborate remotely. Startups like Yummly also organize their product design activities using MURAL We are enabling a new breed of fully distributed startups, even when they are 70 people strong, like our friends from McBeard.

This is a call for any and all design labs, global companies with distributed teams, and any team whose office isn't currently suited for (remote) visual collaboration to join the Design Thinking Movement with MURAL. Be bold, be innovative, and be unburdened by the difficulties of distance.

Spread the word, and give MURAL a try. And contact us if you have any questions.

Team Collaborating on a touchscree

About the author

About the authors

Mariano Suarez-Battan

CEO
I run MURAL, where we are making creative teams become better design thinkers through our collaboration software. We started MURAL because of a game we were designing. Ask me about that.

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